HubSpot Breeze: The Ultimate Customer Whisperer

By embedding AI natively across the HubSpot platform, Breeze is a force multiplier for your teams

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CRM platforms like Salesforce and HubSpot have a unique edge in the Gen AI era: vast sources of structured customer data. CRM systems and their users log millions of interactions, from email opens and deal stages to support ticket resolutions, creating rich, labeled training data that can be used to hyper-customize AI outputs. CRM data can provide AI models with the equivalent of enriched jet fuel that can be used to turbocharge marketing, sales, and service processes with real-time generative insights and automation.

CRMs are great data labelers, systematically categorizing customer behaviors (like marking a contact as "sales-qualified" after webinar attendance or tagging support tickets by urgency). These labels are the key to precision fine-tuning of large language models for AI automation use cases—whether generating sales emails that reference a prospect’s past purchases or crafting chatbot responses informed by resolved support cases. The future of enterprise AI isn’t just about model size and performance, but data relevance—and nothing is better positioned to deliver it than the CRM system already entrenched in your daily operations.

With HubSpot’s new Breeze AI tools, now in beta, customers get highly bespoke AI solutions fine-tuned with their own data and embedded into existing CRM workflows. The combination unlocks a flywheel effect for improving business performance. As users add more customer interaction data to HubSpot and engage with Breeze, the more relevant and impactful its outputs become.

Breeze AI Copilot: Your CRM Companion

At the core of HubSpot’s new AI capabilities is Breeze Copilot, a context-aware virtual assistant embedded across the platform. Unlike standalone chatbots, Breeze leverages your real-time CRM data, from contact records to campaign metrics, to deliver relevant content and insights wherever you’re working in the app. For instance, when your sales reps are reviewing a prospect’s interaction history, they can prompt Breeze Copilot to draft personalized follow-up emails or summarize recent engagements without leaving the HubSpot interface.

HubSpot Breeze Copilot

Breeze Agents: Insights-led Automation

Breeze Content Agent - Create a Landing Page

HubSpot’s Breeze Agents are specialized AI agents that automate end-to-end workflows across marketing, sales, and service functions. These agents help automate tedious and mundane tasks while freeing up your teams to do more strategic work.

The Breeze Content Agent streamlines your content creation by generating SEO-optimized blogs, landing pages, podcasts, and case studies directly within HubSpot's Content Hub. Drawing from your CRM data and existing content library, it helps you produce on-brand content that aligns with your audience preferences.

You can use the content agent to transform assets like a webinar transcript into a whitepaper or repurpose a customer testimonial into a social media post. According to HubSpot, the marketing team at Sandler was able to use HubSpot Content Agents to boost prospect engagement by 25% through AI-generated content tailored to buyer personas.

Social Agent - Image Credit: HubSpot

The Social Media Agent helps you save time and creative effort with AI-generated social campaigns. The agent automates social by analyzing your historical engagement data, company details, and best practices to develop a social media strategy. You can use the tool to automatically generate posts for all your social channels using existing content like blogs or videos.

The Breeze Prospecting Agent identifies your high-intent leads by analyzing CRM data and external signals like repeat site visits and pricing page views. It auto-generates personalized outreach emails and then tracks responses to refine future messaging.

Breeze Prospecting Agent. Image Credit: HubSpot

Aerotech was able to shorten sales cycles by 50% and increase closed deals by 66% for new logos by using Breeze to show reps relevant research and competitive insights that helped them prioritize their most promising leads.

Customer Agent Insights. Image Credit: HubSpot

As part of the Service Hub, the Customer Agent acts as a smart chatbot that autonomously resolves customer inquiries by crafting responses using sources like knowledge bases, blogs, and past ticket resolutions. For complex issues, it can summarize conversations and context for human agents to help reduce resolution times.

Breeze also provides performance dashboards for Customer Agents to help you better understand key metrics like resolution rates, handoff percentages, and customer sentiment.

Breeze Intelligence: Automating Data Enrichment and Identifying Buyer Intent

Breeze Intelligence. Image Credit: HubSpot

Breeze Intelligence leverages HubSpot’s acquisition of Clearbit to help you maintain accurate and complete customer information via automated enrichment using data from a proprietary database of over 200 million buyer and company profiles. Breeze Intelligence continuously updates your contact records with verified firmographics (industry, revenue, employee count) and technographics (software stack, ad spend), refreshing data regularly to maintain accuracy. With Breeze Intelligence, a sales rep reviewing a lead profile might see newly appended details like a company’s recent funding round or its use of competitor technology.

Breeze Intelligence capabilities include:

• Automated Data Enrichment: Contacts and companies are automatically enriched with firmographics and technographics on a regular basis to help keep your database current and inform reps of any significant changes in their prospects and customers.

• Buyer Intent Analysis: Reverse-IP tracking identifies intent signals in target accounts by flagging prospects engaged in high-propensity activities like repeat page views or demo requests.

• Form Shortening: eliminates friction by auto-populating lead capture forms with known prospect details like name, company, and job title using enriched CRM data.

Content Remix: Not Technically Part of Breeze, but…

HubSpot’s Content Remix, while not technically part of Breeze, is worth a mention. This Content Hub feature lets you select a piece of source content—such as a blog post, video, landing page, or image—and automatically remix it using Gen AI into multiple formats like social media posts, emails, ads, or website pages. 

Content Remix. Image Credit: HubSpot

Content Remix ensures brand consistency and personalization while converting your content assets into omnichannel campaigns with minimal editing. Remix analyzes the original content’s context and related CRM data like past campaign performance or contact behavior to generate highly customized variants. 

Source content like a webinar recording can be split into a blog post, short video clips, or a podcast. A blog post can be used as a starting point to generate social media content and email newsletter drafts. You can further customize content outputs based on target audiences and your preferred platforms like Instagram and LinkedIn.

The CRM AI ROI Flywheel

According to HubSpot’s 2024 ROI report, customers using the platform generate 107% more leads, close 35% more deals, and increase ticket resolution rates by 28%. As adoption of Breeze grows, it’s likely that customers will experience even better results through increased automation and the ability to redeploy human resources toward higher-impact sales and marketing activities.

Breeze represents much more than incremental product improvement; it is a fundamental reimagining of how businesses engage with customers across the entire lifecycle. As your teams generate more data and feedback using Breeze, it will keep getting smarter and work harder for your business over time. That’s what I like to call a win-win!

Pricing

HubSpot's pricing structure accommodates businesses of various sizes and needs. The Free plan provides basic CRM and marketing features, including Breeze Co-Pilot and limited Breeze AI capabilities, but to get the full Breeze feature set, you must upgrade to a Professional plan, which starts at $800 per month.

View Pricing and sign up for a free trial to try HubSpot.

Conclusion

Breeze helps Hubspot move far beyond traditional CRM capabilities, offering a completely new experience for users where AI drives a flywheel of efficiency, hyper-personalization, and customer growth. By embedding AI natively across the platform, Hubspot’s Breeze acts as a force multiplier for your teams. Breeze isn't just adapting to the future of work; it's creating it.